By Denna Bowman
Bridgestone tyres are once again backing the US Super Bowl and hoping their multi-million dollar sponsorship package will “convert” football fans into Bridgestone customers.
Bridgestone Americas Tyre Operations LLC (BATO) will unveil two new tyres commercials during Super Bowl XLIV which will be broadcast to millions of TV viewers around the world on the 7th February from Dolphin Stadium in Miami, Florida.
And in addition the Japanese tyres manufacturer will be sponsoring the the Halftime Show which features legendary British rock band The Who.
One 30-second ad will run at the end of the first quarter, while the other will air during the third quarter.
One ad, “Whale of a Tale,” features three young men “on an adrenaline-packed drive toward the coast,” accompanied by a killer whale, according to BATO officials.
The second commercial, “Your Tyres or Your Life,” will take viewers “on a journey to a future world… where nothing is more valuable than a great set of high performance Bridgestone tyres.”
Mike Gorey, president of the consumer tyre sales division for Bridgestone in the US and Canada, said: “The Super Bowl is the biggest single TV event of the year, and it’s the one event that people watch both for the game and the commercials.”
He added that both commercials: “have a surprise comic twist and great special efects so we’re excited and we think our commercials will have people talking about Bridgestone on Monday morning.”
Denna Bowman, Head Office