By Denna Bowman
Bridgestone has announced it has developed a revolutionary new printing technology which it is planning on bringing to market as soon as possible.
Until now, white rubber has been used on the sidewalls of tyres to manufacture white ribbon and white letter tyres. This process requires the use of large amounts of white rubber to prevent discoloration and to also maintain durability.
This conventional manufacturing process can also add additional weight to the tyre.
Bridgestone’s advanced tyre printing technology consists of the layer to protect from discoloration as the base, inks newly developed for this technology, and the layer to protect from external damages on the surface.
Through this new technology, Bridgestone can realise the more creative showcase of tyres while also considering environmental concerns such as fuel efficiency, without any additional weight to the tyre.
Bridgestone will continue to explore the many opportunities associated with this new tyre printing technology, including the concept of printing original customer designs or photographs on the sidewalls.
Bridgestone plans to quickly bring this tyre printing technology to market.