An extensive range of highly fuel efficient Turanza ER300 Ecopia car tyres will be introduced to the European market from April.
As competition to launch more environmentally friendly tyres hots up, Bridgestone has chosen the name ECOPIA to identify all the fuel efficient tyres in its range.
The first ECOPIA tyres were introduced on electric powered cars in Japan back in 1991. Seven years later, they emerged on the European market when Volkswagen mounted Bridgestone’s B381 Ecopia low rolling resistance tyres on the “3-litre” version of the Lupo passenger car in 1998.
This was a real coup, because at that time, the Lupo was considered as “the most environmentally friendly car in the world”, consuming only 3 litres of fuel per 100 kilometres.
Today certain versions of the Opel Insignia and Mercedes S-Class are being introduced into the market on low rolling resistance Ecopia versions of existing patterns and the Toyota IQ is fitted with an all new Ecopia tyre.
The main technology which reduces rolling rolling resistance, fuel consumption and thus CO2 output, is the specially developed Ecopia compound, which is based on nano properties control technology.
Bridgestone emphasises that it considers safety as the first priority when developing its products, and the new range is designed to have excellent grip performance while further contributing to excellent fuel economy and low carbon emissions.
Gerry Duffy, Vice President, Sales & Marketing said. “We recognise the role that tyres can play in reducing fuel consumption. The introduction of the Ecopia range represents a significant progress in terms of meeting today’s customer requirement for safe tyres that also provide fuel economy”
The Turanza ER300 Ecopia range will be introduced to the market at the Geneva Auto Salon in Marc..