By Oliver Hall
Bridgestone tyres has scooped the top award of ‘Manufacturer of the Year’ at a UK tyre industry award ceremony.
The Japanese tyres manufacturer won the award after a successful year of innovation, excellence, influencer engagement and dealer support.
The launch of two new tyres, the Potenza S001 high-performance tyre and the Battlax BT-023 bike tyre, as well as the success of the Bridgestone Eco Rally 2010, were deciding factors for Bridgestone’s award win.
Bridgestone received the award at the annual Tyre and Fast Fit Awards. John McNaught, managing director at Bridgestone UK, said: “It is always pleasing to win awards, but especially so when the votes are cast by people within the industry.
“Being named ‘Tyre Manufacturer of the Year’ by members of the NTDA is the ultimate accolade in this regard and it shows our continued efforts to maintain our number one position are proving worthwhile.
“The recognition is a fitting testament to the many successes we have achieved.”