By Alex Kapadia
Bridgestone tyres are hoping to break the stranglehold of domestic tyre makers in India by expanding their network of centres across the country.
The Japanese tyres manufacturer will be offering high-end services, including nitrogen inflation and 3D wheel alignment.
At the moment, domestic tyre producers control 70% of the lucrative home market. Chennai-based MRF is the nation’s largest tyre company, followed by Apollo Tyres, JK Tyres and Ceat.
Bridgestone is the world’s largest tyre manufacturer and produces products at more than 100 plants in around two dozen nations around the world.
The company makes raw materials for tyres, as well as manufacturing the tyres themselves. Crucial raw materials produced by members of the Bridgestone Group include natural rubber, synthetic rubber, carbon black and steel cord.
Bridgestone plans to expand its “Super Select” brand showrooms to 200 around the country by 2011 from the current 140.
It is also expanding its manufacturing plant in Madhya Pradesh state.