By Denna Bowman
Bridgestone has expanded the size line-ups for its popular low rolling resistance Ecopia EP150 tyres.
The tyres, which offer lower fuel consumption and CO2 emissions, are now available for most popular car models.
The Ecopia Bridgestone EP150, which is fitted on the Nissan LEAF, the first all electric vehicle to win the prestigious title European Car of the Year 2011, can now fit a wide range of compacts and mid-sized passenger cars with 14” to 16” rim sizes in 55 to 65 series.
Combined with the extensive line-up of the Turanza ER300 Ecopia, launched in 2009 and now offering more than 40 sizes for larger family cars and executive saloons, Bridgestone Ecopia tyres now fit most popular car models on European roads.
The “Ecopia” name signifies the eco-friendly benefits of Bridgestone tyres developed under the company’s long-term safety and environmental programme. Ecopia tyres feature compound filler technology that reduces friction and heat build-up during tyre rotation.
This reduction in heat build-up leads to improved rolling resistance and lower fuel consumption, in turn leading to lower CO2 emissions.
The key advantage of Ecopia tyres is that these ecological gains have been obtained without sacrificing safety, especially wet braking and handling.