An animal rights group has appealed to a tyres manufacturer to help it promote the benefits of vegetarianism.
People for the Ethical Treatment of Animals (PETA) has sent a letter to the President of tyres giant Michelin North America offering to maintain its iconic giant tyre in exchange for an inspired bit of advertising.
PETA want to show a man with a bulging belly next to the tagline “Lose the Spare Tyre: Go Veg.”
Tracy Reiman, executive vice president of PETA, said: “A spare tyre in your trunk can get you out of a jam, but one around your waist can kill you.
“The future of the auto industry may be a little wonky right now, but changing your diet from greasy chicken and cheese to fresh fruits, vegetables, grains and beans will get your personal engine purring.”
The Uniroyal Giant Tyre started life as a Ferris wheel at the 1964/65 New York World’s Fair, providing rides to more than two million fair goers.
In 1965, the giant tyre was relocated to the Uniroyal Tyre sales office in Allen Park and began its slow roll to legendary status.
Neon light and a new hubcap were added to the tyre in 1994.
In 1998, a giant nail was placed in the tyre’s tread to advertise the company’s practically flat proof NailGard tyre.
The giant tyre received a $1 million renovation in 2003 as part of the I-94 revitalization project.
Denna Bowman, Head Office