By Denna Bowman
While most analysts agree 2009 was a difficult year for the UK tyre manufacturers and distributors industry, etyres has bucked the trend.
The UK’s leading online tyres company has seen record demand for its convenient mobile fitting service and during the run up to Christmas, sales were up a staggering 60 per cent.
While other tyre retailers have been hit by a fall in sales and high operating costs, including expensive depots, etyres has experienced a surge in online orders. And its low overheads have meant it has been able to continue offering customers premium brand tyres at prices up to 40 per cent lower than the leading high street chains.
However, according to research by leading industry analysts Plimsoll much of the industry has been struggling during the past two years.
David Pattison, senior analysts and author of the 2010 Plimsoll Analysis explained: “The recession tore through the market in 08 and most 09 like a tornado and accelerated the rate of change in the market.
“Aggressive “growth at all cost” operators have been forced to abandon their reckless strategies and many have been caught out and are in real trouble. However, some amazing companies have come through the recession largely unaffected and look set to make 2010 their year.”
And while he forecasts more job losses and consolidation throughout the industry, etyres is continuing to expand opening new branches across the UK.