Pirelli tyres is celebrating a record month for something most motorists are not even aware is a thing: homologation.
In August the Italian tyre manufacturer notched up 110 new homolagations for its tyres: the Scorpion Winter and Sottozero for winter conditions; P Zero and its racing counterpart P Zero Corsa for maximum performance and the Cinturato family, including the P7 All Season, for cars of medium engine capacity. This is a huge achievement by any standard.
But what does it mean and what does it represent? Homologation is the process of developing and supplying tyres as approved Original Equipment (OE) for a specific model of vehicle.
It can take up to three years to create a new tyre, especially for the most high-end and technologically advanced cars. This is because of the intricate attention to detail and quality required to produce a tyre to match the vehicles specific needs.
Pirelli was able to showcase its achievement at the recent Frankfurt Motor Show, where many of the new cars launched were fitted with its tyres as original equipment. A few examples include the new Bentley Continental GT, for which Pirelli’s engineers have developed tyres in different sizes for front and rear to guarantee maximum performance for this standard-bearer in the luxury grand touring category. Also the Audi RS5 Coupe has selected Pirelli as original equipment, along with its RS4 Avant sibling and the new Porsche Cayenne, which for the forthcoming winter season will also be available with Scorpion Winter tyres.
Add to this the fact that every single car made by Lamborghini and McLaren continues to use Pirelli as OE and it is plain to see that Pirelli continues to make its mark as the preferred tyre of the world’s most prestigious carmakers.
Denna Bowman, Head Office