Volvo’s cars, brand and sales success are built on one thing: safety. Cynics might suggest that this feature is something artificial, a quality invented as well as promoted by its marketing men. Yet safety innovation has always been Volvo’s guiding value, not just a marketing niche on which to hang its hat in terms of advertising.
There has something understated about not only Volvo cars but also their drivers. Certainly the brand doesn’t stand for the flashiness or ostentation associated with many German marques. Rather, the Volvo experience has always been about reliability, safety and a quiet unflappability. Its classic 1980’s advertising slogan almost wrote itself: “Tested by dummies; driven by the intelligent”.
Standards in car build quality and safety have risen across the industry in recent generations, with most new cars now intrinsically safe. Yet this march into traditional Volvo territory hasn’t harmed the company. Indeed its ethos has always been to undertake safety research to benefit the world as a whole, not just to further its own commercial interest. As an example, in 1959 Volvo was the first car maker to mass-produce three-point seatbelts and to fit them to all its cars. Owning the patent for this could have been the commercial equivalent of catching lightning in a jar. Rather than stealing a march on its competitors, though, Volvo released the patent to make this safety breakthrough available to all.
Volvo’s cars may be engineered for the Scandinavian winter but they are popular across the world. Key to this has been the company’s ability to move with the times. Once its cars were boxy, solid and stolid, appealing primarily middle-classes conservative types like the vicar, the undertaker and your best friend’s mother. As the pace of technology continues, though, Volvo has evolved to make good-looking family and performance cars without losing any of the safety which underpin its brand.
An important aspect of Volvo ownership is that no modern models leave the factory with a spare wheel. Instead, an emergency tyre repair kit is provided. The benefits of this are the lower fuel consumption associated with lower car weight along with more space in the car’s boot. Additionally, using this kit is quicker and safer than the traditional alternative of changing a wheel at the roadside. However, this repair equipment cannot remedy all kinds of tyre damage. Furthermore, a repaired tyre will have distance and speed restrictions. It will also need replacing or to be professionally repaired as soon as possible.
Needless to say, Volvo continues to be a popular new and used car choice. Many models feel as if they are indestructible and will go on for ever and thus older Volvos are a common sight on Britain’s roads. etyres supplies and fits a huge range of tyres to Volvo models of all ages, to match all driving styles and to suit all budgets.
Details of etyres’ best-selling and recommended tyres for popular Volvo cars can be found via the menu to the left. Alternatively, you can find tyres for your Volvo by entering your tyre size into the search tool above. etyres’ national sales team is also available seven days a week on 0800 028 9000. We would be delighted to offer impartial advice to help you find the right replacement tyres for your car.