Car maker Seat was formed by an offshoot of the Spanish Government in 1953. It is thus a company formed by committee, not by one man with a vision. After the Second World War, Spain’s industrial ability lagged far behind that of most other European countries. It was also a country much poorer than its neighbours. Its Government levied taxes on imported cars so that its new domestic car maker could play its part in restoring the national economy.
For twenty years the company mended and made do by rebadging or restyling cars from its Italian partner Fiat. Indeed the company had to work with other manufacturers as its mass assembly plants just weren’t up to the standards of those from other countries. Not so long ago, Seat was languishing in the doldrums. This wasn’t at all helped by a lack of domestic demand. Then as now, Spain as a whole had an enormous unemployment problem and one of the lamest economies in Europe. The country was still prevalently agricultural, with the average José only slightly less likely to fly to the moon than buy a brand-new car.
While its domestic car market still remains relatively unfertile ground, Seat has been saved by the intervention of Volkswagen. Part of the ‘Skoda treatment’ which Seat received was shown in the immediate increase in the quality of its cars. Additionally, VW gave Seat the know-how to increase its share of both European and international markets.
Seat is now an established part of the VW empire, involved in friendly but fair competition with the other marques under the same umbrella. The most important part of this union is that all the companies will share many similar parts, mechanical processes and engineering but have the freedom to design the cars as they like. This results in enormous economies of scale and time. (The British Government tried the same trick with British Leyland umpteen years ago. Sadly, we didn’t have Volkswagen’s quality or design to underpin the arrangement and the deal was quickly hamstrung by rust, trade unions and the three-day week.)
For Seat, the link with Volkswagen means that it can design cars with a little Mediterranean style in the knowledge that they are as good as VWs in quality and performance. That, effectively, is the secret of the brand’s success today: its cars are Volkswagens in all but external appearance, price and the badges on their bonnets.
Details of etyres’ best-selling and recommended tyres for popular models within the Seat range can be found via the menu on the left. Alternatively you can find tyres for your Seat by using the search tool above. etyres’ national sales team is also available seven days a week on 0800 028 9000. We would be delighted to offer impartial advice to help you find the right tyres to suit your Seat.