Among the many quotations attributed to Henry Ford (below), one in particular endures. He once famously said that “you can’t build a reputation on what you are going to do”. In a car market – and indeed a world – which has changed so much in recent years, his words still ring true.
A strong product portfolio, solid financial management and continued investment in meeting customer demands underpin Ford’s bulletproof reputation with motorists. Other car giants have failed to weather the storm of changing economic conditions, produced bad cars or been caught flat-footed by changing consumer taste. Not so for Ford. It remains at the very front of the race for global industry leadership.
Today there is a Ford in every market sector. These cars are known for their quality, style and practicality. Importantly, a Ford has never been expensive to buy, run or repair. The modern Ford is also remarkably reliable, something which is due to the efforts of not only designers or researchers but also countless assembly line workers, parts suppliers and service engineers across the world. In the UK, brand awareness is helped by the company being one of the country’s biggest employers and having Britain’s largest dealer network.
Ford works with many tyre manufacturers in design and research partnerships. These are for the benefit of both parties. Ford can research new tyre technologies to achieve optimum performance, safety or economy from its cars. In the same way, the tyre suppliers will have unrivalled access to huge amounts of data about tyre wear, use and suitability for different models.
etyres has many years’ experience in helping Ford drivers choose the best tyres to suit their vehicle, budget and driving style. Our national sales team is available seven days a week on 0800 028 9000 to offer impartial advice and help. Details of etyres’ best-selling and recommended tyres for a range of Ford models are available through the menu on the left of this page. Alternatively, you can find new tyres for your Ford by entering your tyre size and postcode into the search tool above.