Chrysler recently announced that it will leave the UK market in 2017. Sadly this came as no surprise to many in the industry.
For some years, its sales here have been in terminal decline. Its range in this country has become limited to just three models, none of which has caught the imagination of British buyers. Additionally, that portfolio has been on the wrong side of ever more stringent EU Carbon Dioxide emission rules. The company has also been caught wrong-footed by the burgeoning demand for SUV and crossover vehicles, a market sector in which it has no presence.
Chrysler only returned to the British market as recently as 1996 after an absence of many years. Its retreat comes against a similarly ignominious history in its traditional home market, the USA. The company stumbled and fumbled through the 1973 oil crisis. It was also woefully unreactive to American anti-pollution legislation. It was saved from bankruptcy by a US Government bailout in 1979. A partnership with Daimler-Benz from 1998 to 2007 would prove a bottomless pit into which endless money was thrown. Chrysler then gained further notoriety when it went back to Congress, cap in hand, as it veered towards collapse in the global financial crisis of 2008.
Chrysler’s parent company, Fiat Chrysler, says that it will now divert its focus in the UK onto its other brands, including Jeep. It has stressed that spare parts for Chrysler cars will continue to be made available to their drivers in the UK. Not, sadly, that there are many of them.
The Chrysler Ypsilon has sold well enough in Europe, where it appears with a Lancia badge, but not so well in Britain. Sales of the 300C saloon and Grand Voyager have petered out now that both are quite outdated. Indeed one of the latter was owned by Cherie Blair when New Labour came to office, which gives some idea of quite how old the model is! Older Chrysler cars still seen from time to time on British roads include the Cruiser, the Crossfire and the Neon.
Details of etyres’ best-selling and recommended tyres for all of these Chryslers can be found from the menu to the left. Alternatively, you can find tyres for your car by entering its tyre size into the search tool above. etyres’ national sales team is also available seven days a week on 0800 028 9000. We would be delighted to offer impartial advice to help you find the right tyres to match your Chrysler and your budget.