Nexen was established in 1947 in South Korea. Its tyres are today available in 27 patterns, 200 sizes and 120 countries across the world. The country’s production base remains in Korea but a new factory was opened in China in 2007. In common with many Far Eastern entrants to the UK market, its tyres are best known here as a value-for-money option, available at lower prices than those from many more-established brand names.
In recent years Nexen has worked on original equipment partnerships with some of the world’s largest car manufacturers. Traditionally these have included the likes of Hyundai, Daewoo, Kia and Ssangyong. However, the company’s tyres are now also factory-fitted to various models from European marques including Fiat, Skoda and Volkswagen.
The partnership to supply Volkswagen involves the NBlue HD, an eco-tyre fitted to many new VW Polo models. The same tyre is factory-fitted to various Seat models and the Skoda Octavia and Rapid. It scores good ratings for wet grip under EU labelling regulation tests, yet is also designed for fuel efficiency and to be environmentally-friendly. It earned high praise in industry tests on its launch in the UK. This came not only for its wet grip but also for its competitive price.
Keen pricing and good wet grip ratings are the two key features of the many Nexen passenger car tyres available in the UK. The range is complemented by the Rodian tyre for SUV and 4×4 vehicles.
Solid options for passenger cars are the Nfera SU1 and Nfera SU4. Both are high-performance tyres from Nexen aimed at drivers of larger and sports models. They feature increased shoulder block strength to ensure even pressure and excellent steering response when cornering. Three deep grooves and one thinner groove across the tyre’s circumference support enhanced handling on wet roads. These high levels of wet grip are also found on Nexen’s N6000 and N8000 tyres, both of which have sold well in the UK and are now available in a run-flat format.