Lassa are Turkey’s leading established tyre manufacturer. In 1978 Lassa became a joint-venture with Japanese tyre giant Bridgestone and began mass production at the Lassa factory. BRISA (Bridgestone Sabanci Tire Manufacturing and Trading Inc) produce Lassa tyres to export to all parts of Europe.
Produced by BRISA, Lassa has one of the world’s largest factories with its 361.000 m2 facility, allowing Lassa to provide tyres to customers in over 60 countries.
As one of the two major brands Lassa benefits from the R&D and premium performance technology developed for the Bridgestone premium brand. The technology which goes into making industry leading Bridgestone tyres will trickle down to the Lassa range giving customers high-performance tyres at mid-range prices.
BRISA has two major brands Bridgestone and Lassa, both have to adhere to BRISA’s high-quality standards. Ford, Toyota, Renault, Fiat and Honda are leading car manufacturers who use BRISA products as original equipment.
Lassa tyres share many of the same compounds and technologies as Bridgestone tyres, in fact, both tyres roll off the same production line.
Watch the company behind Lassa’s story.
Lassa takes pride in providing the perfect service to their customers. Their drive to combine the best service with leading products is core to their philosophy. Lassa tyres also earned the National Quality Award in 1993 and the European Grand Quality Award in (1996). Their focus on quality ensures that tyres are designed to endure the toughest of road conditions and have been approved by the German certifying institution TÜV SÜD.
The Lassa range
etyres offers the complete range of summer, all-season and winter tyres from Lassa. You can also see some of our favourites below, or buy tyres now to find your perfect Lassa tyre and size.
The Lassa Phenoma is the new performance summer tyre from Lassa. The Phenoma has excellent handling in both dry and wet conditions. The Phenoma has good braking performance due to its high-silica tread compound to grip well on any surface. Read more about the features and benefits of the Lassa Phenoma or buy now at etyres.
The Lassa Atracta is Lassa’s new economy tyre, combining high levels of performance with great economy in both dry and wet conditions. The Atracta also provides excellent road handling and the filled heel construction gives a comfortable drive. The tread profile of the tyre reduces the impact from the road and therefore provides a quieter drive. The Lassa Atracta is available to buy now at etyres.
- Lassa produced Turkey’s first steel-belted radial passenger tyre in 1979
- In 1985 Lassa produced Turkey’s first tyres verified to ECE regulations
- 1992 saw the first V-rated (149 mp/h) passenger tyre in Turkey
- By 1995 BRISA’s annual tyre production was over 2 million units
- Lassa produced their first 4×4 and asphalt rally tyre in 2001 and 2003 respectively
- Lassa’s first asymmetric passenger tyre was manufactured in 2006
- Bridgestone Corporation and Sabancı Group celebrated their 25th year of partnership in 2013
You can also download the latest Lassa product brochure for more information.