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The following tyre tests news, provided
by courtesy of TyrePress, may be of interest to
consumers as well as to our fleet operator customers.
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Tests News
13Sep05:
Michelin Tops JD Power US OE Tyre Satisfaction Rankings
Consumers Cite Wearability as Top Priority
Newly released data produced by JD Power and Associated,
ranks Michelin as the best OE tyre supplier in terms of
US customer satisfaction. The study is based on
responses from more than 32,000 new-vehicle owners who
purchased a vehicle between 2003 and 2004. Overall
satisfaction of OE tyres is based on performance in five
factors: wearability, appearance, traction, ride and
handling.
Michelin achieves the highest OE tyre satisfaction index
score in each of the four segments included in the
study: luxury/sport; mass-market/non-luxury;
pickup/full-size van; and SUV. Michelin leads all four
segments in the five factors contributing to customer
satisfaction. However, Michelin-owned BFGoodrich did not
fare so well, coming bottom in the luxury sport segment
and receiving mediocre marks in the mass-market report.
“Michelin has continually received high ratings from
customers in our study,” said Carolyn McBeth, director
of automotive component research for JD Power and
Associates. Tom Chubb, vice president of marketing,
Michelin Automotive Industry Division described the
company’s latest win as “extremely gratifying” and
added: “We are delighted that consumers continue to
voice their appreciation and support for the technology,
quality, performance and value of our Michelin product
lines. It is also a tribute to our OE customers who
select Michelin products for application on their
vehicles.”
Tyre wearability continued to be the most important
factor contributing to overall customer satisfaction.
The JD Power study found that among consumers who
experienced problems with their tyres within the first
12 months of ownership, one-half report puncture damage
and only 14 per cent cite tread wear issues.
“Although it’s often difficult to manage customer
expectations with original tyres, particularly in the
area of wearability, achieving high levels of customer
satisfaction in the original equipment market is vital
for tyre manufacturers,” said Carolyn McBeth. “Consumers
may not have much say in which tyres come standard with
their new vehicle, but they definitely have a choice
when it comes time to replace those tyres.” |
