LATEST NEWS

Button pleased with car and tyres after first day’s running - March 12th, 2010

Jenson Button got to grips with his tyres during his first official day’s running as a McLaren driver ahead of Bahrain Grand Prix this weekend.
The reigning world champ said: “Looking after the rear tyres is very difficult here, especially the softer one, so you are finding yourself driving with a load of oversteer throughout most [...]

Michelin tyres set to roll out new advertising campaign in UK - March 12th, 2010

By Denna Bowman
Michelin are set to roll out an “unconventional” advertising campaign across the UK to promote the advantages of using their tyres.
The tyres manufacturer is promoting the message ‘the right tyre changes everything’ with the launch of billboards, an online interactive game featuring the Michelin Man and a viral movie.
A fully animated presentation has [...]

Police hunting vandal who slashed 100 tyres in one night - March 12th, 2010

By Oliver Hall
Police are hunting for evidence to help convict a vandal suspected of slashing a hundred car tyres during a one-night crime spree in Andover.
Initial reports revealed that 48 vehicles were attacked last month, however police have confirmed that more than 100 tyres were ruined after a total of 62 cars were targeted.
Sgt Dave [...]

Kumho latest tyres manufacturer to embrace social networking - March 12th, 2010

Kumho is the latest tyres manufacturer to embrace the world of social networking in its marketing efforts.
The tyres company plans to increase its marketing push on sites such as Facebook, Twitter and YouTube “to reach current and future Kumho enthusiasts.”
According to the Modern Tyre Dealer website, the “Kumho Tyre” fanpage on Facebook allows motorists to [...]