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eTyres PRESS RELEASE.
Unrestricted distribution if attributed © 2005 etyres.co.uk
Tyre price war intensifies
11 January 2006 – The tyre price war that was started by
the UK’s leading online tyre retailer, etyres, has
intensified.
In October etyres became the first national tyre
retailer to publish a price check of tyre depot prices.
This highlighted savings of up to 40%, comparing etyres
with Kwik-Fit, ATS, Hi-Q and National Tyres (see Price
Check on www.etyres.co.uk).
Now etyres has extended the price war to include the
other on-line tyre retailers. And although savings are
less dramatic, etyres is still, as they claim, “miles
cheaper.”
etyres is able to slash costs because it operates a
completely different business model. Gone are expensive
tyre depots, with all the associated cost of rent,
rates, heating and security. These have been replaced by
a fleet of mobile tyre fitting vans equipped with state
of the art tyre changing and wheel balancing machines.
Massive advertising costs have been replaced by selling
online.
There is no doubt that the tyre buying UK motorist has
been seriously overcharged for years. Now the Internet
has spawned companies that operate with much lower
overheads and prices are being slashed. For once, and
it’s a welcome change, the motorist is the winner.
www.etyres.co.uk 0800 028 9000
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