Reading: Yokohama’s Tyres Star in TV Series

By Alex Kapadia

Yokohama tyres have been lined up to star in a brand new TV series on the popular MTV channel Slips.

The tyres will be part of a tuning package for the show where modified car owners race to win each others’ cars.

Yokohama tyres and a range of aftermarket alloy wheels from the UK distributor Yokohama HPT feature in many of the episodes, hosted by Fun Lovin’ Criminals front-man Huey Morgan.

The show challenges two car owners to chosse a range of modifications to add to their everyday cars with the aim of beating the other in a race round a specially designed track.

The winner takes both cars home. The loser walks away with nothing.

Products from several of the Japanese marque’s ranges are up for grabs, including the S.drive, Parada and the ultimate road/track tyre, the ADVAN A048.

David Seward, managing director of Yokohama HPT, said: “I’m delighted that Yokohama products have been selected b the producers of Slips as the exclusive performance tyres.

“The various ranges available mean that there is something for everyone, whether they are looking for the ultimate in grip from the A048 or a combination of factors, as you’d find in the S.drive.”

Slips can be seen at 10pm on Thursday evenings on Viva.

This entry was posted on Thursday, December 31st, 2009 at 12:16 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.