By Denna Bowman
Yokohama has revealed it received an “‘excellent response” to its winter tyres which were released in the UK last year.
The W.drive V902A was being warmly received by British motorists even before the cold snap last November, according to the company’s UK distributor Yokohama HPT.
A report published by Tyrepress.com explains: “The consensus among those companies selling winter tyres into the British market seems to suggest that this year has seen significant growth, a development predicted in tyrepress.com articles since last year’s cold snap.
“While last winter’s snowy and icy conditions left many drivers stranded and while the early snow and ice also caused problems last November, motorists were more prepared than ever before. This was borne out by what YHPT terms “the excellent response to the introduction of the W.drive range to the UK.”
“The company has begun its attempts to differentiate its winter range from other seasonal products, stating that the W.drive are designed to give drivers “much more traction than a comparably-sized summer equivalent” in “all conditions”, not just when there is snow and ice on the roads.
“Yokohama says its winter tyres’ advanced compound responds to a wide range of temperature zones, providing better performance under various winter conditions. The tread pattern is designed to cope with wet and dry surfaces as well as snow and ice.”
The W.drive V902A has received plaudits from the German motoring organisation ADAC and luxury car manufacturers, including Audi, Bentley and Mercedes AMG have all adopted Yokohama winter tyres as original equipment.