By Denna Bowman
The future is bright for Yokohama as it gears up to unleash its latest new ‘orange oil technology’ tyres in the US.
The Avid Ascend all-season range of tyres goes on sale at the beginning of March and will be available in a variety of applications ranging from cars, crossovers and minivans.
The initial line-up includes 45 sizes for 15 to 18-inch tyres in T, H and V speed ratings.
According to Yokohama the Avid Ascend is the first tyre “to collectively achieve – without compromise – exceptional all-season performance, remarkable tread life and excellent fuel efficiency”.
Dan King, Yokohama senior vice president of sales and marketing, explained: “The Ascend’s orange oil technology creates a compound resulting in a perfect balance of extended tread life, all-season handling and great fuel economy.
“All this and a quiet ride, too. Today’s drivers can now expect more from a touring tyre than ever before – an accomplishment made possible through Yokohama innovation.”
King added that the Ascend falls under Yokohama’s ‘BluEarth’ umbrella: “BluEarth is the name for our global environmental philosophy, which is aimed at creating tyres that produce positive improvements socially and environmentally. The Ascend is our first replacement tyre to be recognised as a BluEarth product.”
As the latest generation of Yokohama’s orange oil technology, the tyre follows in the footsteps of the company’s dB Super E-spec, the world’s first orange oil tyre, which was introduced in the US market in 2008.