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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« EU Calls for Even More Labelling on Tyres
Tyres Set to Play Crucial Role in Bahrain »

US President Drives Forward Tyres Pressure Message

Reading: US President Drives Forward Tyres Pressure MessageTweet This: Send Page to Twitter

By Denna Bowman

President Barack Obama has grabbed the opportunity to return to a key issue from the 2008 presidential campaign – properly inflated tyres.

He diverted from a speech challenging American’s to do more to conserve energy on Earth Day earlier this week, to drive home his message again about how checking the pressure in tyres can help the environment.

“When gas was real high, I suggested during the campaign the one small step Americans could take would be to keep their tyres inflated.  Everybody teased me,” Obama recalled.

“They said, “Oh, look!  Look! That’s Obama’s Energy Policy!  My opponent sent around tyre gauges.”

However, he told the audience in Newton, the American people are ready to participate in a “national effort” to transform the way energy is used in the US.

“I think the American people are ready to be part of a mission. I believe that,” Obama said.

“It’s not just keeping your tyres inflated. If each one of us just replaced one ordinary incandescent light bulb with one of those compact fluorescent light bulbs — you know, the squirrelly ones — that could save enough energy to light three million homes.”

According to the US Department of Energy, 1.2 billion gallons of fuel are wasted annually due to under-inflated tires. By keeping tyies properly inflated, drivers can improve their gas mileage by up to 3.3 percent.

 

This entry was posted on Friday, April 24th, 2009 at 6:30 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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