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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« e-Tyres frontman Eammon Holmes makes ‘Shameless’ TV appearance
Firefighters tackle tyres plant inferno »

Under-inflated tyres waste 4 billion litres of fuel every year

Reading: Under-inflated tyres waste 4 billion litres of fuel every yearTweet This: Send Page to Twitter

By Denna Bowman

UK motorists who have been hit by the recent fuel price hikes should heed the warning from Bridgestone tyres to get better value for money at the pumps.

According a study by the Japanese tyres manufacturer, European drivers are wasting 4 billion litres of fuel - worth around £4.6 billion - every year due to under-inflated tyres.

The startling statistics were collated from Bridgestone’s safety checks which were carried out on 52,400 cars in 15 countries across Europe last year.

It also shows inadequate tyre care wastes 9.3 million tonnes of unnecessary CO2 emissions.

Driving on under-inflated tyres not only increases rolling resistance and vehicle fuel consumption, Bridgestone stressed, it also causes loss of vehicle handling control and increase in vehicle drift rises sharply when tyre pressure is reduced and can have a negative effect on tyre durability, due to excessive shear stress in the tyre shoulder and heat build-up from sidewall bending – these factors can lead to tyre failure.

They car checks formed part of the “Think Before You Drive” road safety education campaign launched in 2005, a worldwide joint initiative between the FIA Foundation (Fédération Internationale de l’Automobile), Bridgestone Corporation and national motoring clubs.

This entry was posted on Wednesday, April 21st, 2010 at 11:20 am and is filed under Bridgestone, News. You can follow any responses to this entry through the RSS 2.0 feed.

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