By Oliver Hall
British drivers are throwing away £440 million a year by driving with under-inflated car tyres, according to new statistics.
Research carried out for Michelin tyres claims that poor tyre pressure maintenance is responsible for wasting more than 370 million litres of fuel every year.
And the French manufacturer also reports that improperly inflated tyres are also contributing to an additional 1 million tonnes of CO2 being pumped into the atmosphere.
The statistics have been released to coincide with the launch of Michelin’s annual Fill Up With Air campaign, which offers free tyre checks at more than 50 locations across the UK to help drivers understand tyre pressures and drive more efficiently.
Peter Snelling, head of communications for Michelin, said: “Based on the findings of Michelin’s 2009 campaign, if all of the cars in the UK were running on correctly inflated tyres then motorists would save a considerable amount of money and as a result, CO2 emissions would also be reduced.
“Last year we checked more than 5,000 cars and the results showed that a large percentage of motorists in this country are simply not taking tyre maintenance seriously.
“This year the Michelin Fill Up With Air campaign is going to be the biggest to date with more than 50 locations included in the tour, so if we’re in your town please take 10 minutes to come in for a free tyre check.”
‘It really is a matter of life and death and people should learn to check their tyres regularly and thoroughly which is what we can help them to do’, he concludes.
Michelin is campaigning to make drivers aware that the wrong tyre pressures can mean tyres wear out more quickly as well as increasing the car’s fuel consumption. With fuel prices at an all-time high it is now more important than ever that people set their tyres to the correct pressure.
The Fill Up with Air Roadshow will be touring the UK and Ireland from May to October.