By Denna Bowman
The organisers the UKs leading tyres exhibition have reported signs of an upturn in the market as exhibitors sign up for next years event.
Brityrex International was due to be held this year, but it was postponed due to the global recession and a tightening of tyres companies marketing budgets.
But organisers ECI International have welcomed an upturn in business confidence among tyre sector suppliers as companies continue to invest in next year’s exhibition in Manchester.
ECI International have confirmed a “healthy” amount of new bookings for the show from “a broad cross-section of domestic and international tyre and automotive specialists.”
Paul Farrant, managing director of ECI, said: “There’s no doubt that the market in general is feeling more positive about future prospects than it was six months ago.
“Speaking to many businesses of all sizes in the tyre, equipment and accessories sectors, it’s clear there is a willingness to consider investing in exhibitions and promotion.
“That confidence is refreshing and bodes well for Brityrex as well as day-to-day business activity.”
Brityrex International is the UK’s only independent trade event covering every aspect of the tyre industry.
Thousands of buyers and decision makers across the entire spectrum of the industry are expected to attend the exhibition.