By Denna Bowman
Michelin is urging UK motorists to consider fitting winter tyres to their vehicles following reports that local councils are slashing their spending on winter road services.
The tyres company highlighted media reports that budgets for salting, gritting and snowploughing services are set to be reduced by as much as 30 per cent compared to last year.
Jianni Geras, Michelin’s head of car marketing, said: “Bearing in mind how many cars are on the roads, especially over the Christmas holiday period, we hope drivers get the message about the improvements in safety that are available by fitting cold weather tyres.
“With people visiting relatives and heading off on winter breaks and ski holidays it makes sense to do everything in your power to ensure you get to your destination safely and not to take any chances with missing flights or ferries.”
Michelin is urging drivers to seriously consider whether they can afford to be stranded in their cars due to bad road conditions at any time during the winter months.