TyreSafe is looking ahead into the New Year to build on the success it achieved in 2009.
The UK’s leading tyres safety organisation, has pledged: “During 2010 TyreSafe will be aiming to create even higher levels of wareness and imporove road safety even further.
“A number of key partnerships are being developed that will help spread tyre safety messages to a wider audience than ever before.
“Activities will not only target car drivers, but motorcycle, truck and van users will be educated on the importance of correct tyre care.”
TyreSafe is dedicated to raising awareness about the dangers associated with driving on defective and illegal tyres.
Last October saw the launch of its highly effective “Lifesaver in your Pocket” campaign, generating a tremendous response from the media and much interest from the public.
Over 200,000 visitor sessions were registered on TyreSafe website and more than 4,500 people signed up to receive the organisations free monlth e-newsletter.
Oliver Hall, Operations Team