We were delighted to see October’s Tyre Safety Month get a massive publicity boost last night when it was featured on BBC TV’s The One Show.
The five minute report highlighted the dangers of driving on illegal tyres by showing the dramatic increase in stopping distances when using tyres with insufficient tread depth.
One startled motorist, who had been found by the show’s production team to be driving on illegal tyres, was then shown how to check their tyre tread depth quickly and easily using TyreSafe’s 20p test.
Stuart Jackson, chairman of TyreSafe, the campaign organiser, said: “Driving on defective and illegal tyres continues to be a massive problem in the UK and is the reason for scores of road casualties each year.
“Highlighting the problem on such a high-profile, prime time TV slot will give our campaigns a major boost and help us to educate and remind drivers about their tyre maintenance responsibilities.”
The One Show, the BBC One’s flagship magazine programme which boasts around 5 million viewers every weekday evening, conducted the tests on illegal tyres at Rockingham race circuit in Northamptonshire.
Figures recently released by the Department for Transport showed that in 2010, more than 1,200 motorists were injured in tyre related accidents.
The number of drivers killed in the UK over the last five years as a result of illegal, defective or under-inflated tyres now stands at 164.
Denna Bowman, Head Office