Tyre Safety Month poses the provocative question ‘When did you last do it?’

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There are some things in life you can put off doing until the last minute (filing a tax return, paying a bill or fine, even packing for your holiday), but replacing dangerous and illegal tyres should never be one of them.

That is going to be the essence of this years annual Tyre Safety Month campaign which runs throughout October and asks provocatively: ‘When did you last do it’, whilst driving home the message that all drivers must ‘Practise safe checks’.

The campaign will encourage motorists to carry out regular tyre safety checks, after its research has revealed that one in five drivers have never checked their tyres and nearly 10 million dangerous and illegal tyres are likely to be driven on Britain’s roads this year.

Tyre checks should be regarded as an essential practise, however they are often overlooked by millions of drivers. Stuart Jackson, chairman of TyreSafe, the UK’s leading tyre safety group and the driving force behind the annual campaign, commented: “TyreSafe’s research shows there is still a lot of work to be done in changing motorists’ attitudes to tyre safety.

“This year, our campaign will ask the direct question ‘How often do you do it?’ and encourage drivers to be able to honestly answer ‘at least once a month and before long journeys’.”

Full details of the campaign will be revealed on 1 October and etyres will be reporting on its progress as it unfolds throughout the month with regular posts.

Denna Bowman, Head Office

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