Following the trend of big brand tyre companies forced to increase tyre prices owing to the escalated costs of raw material, Continental had inflated its commercial tyre prices. Continental Tire North America (CTNA) announced that it would increase its prices by up to 5 per cent on all Continental, Semperit, General and private brand truck tyres, and that the said increase would take effect on May 1.
As with many of the tyre companies who have instigated a price increase, Continental claims to be apologetic for the price adjustment, stating that increased prices for the customer are the unavoidable result of inflation within the tyre market. Despite Continental’s sophisticated new advertising campaign, launched in March 2007, economists claim that automotive sales have little to no effect on the rising tyre prices because of fluctuations in sales throughout the year.
However, many officials are optimistic about the effect of increased tyre prices on the environment, believing that the price adjustments will encourage more tyre-recycling. For an insight into the Etyres Green Policy, visit: http://www.etyres.co.uk/green-policy