Toyo tyres exemplify the ‘Vorsprung durch Technik’ ethos (do you know what that means?)

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It wasn’t just the news that the Toyo Snowprox S953A tyre has been chosen as the Original Equipment for the popular Audi A3 model, that caught out attention (although this is testament to the quality and performance of the tyre) – it was the use of the slogan ‘Vorsprung durch Technik’ that made us take a closer look at the story.

Toyo tyres OE Audi A3

It is one of those catchy slogans that has been around for years and that many of us have every intention of finding out exactly what it means, but never get round to…

But when we saw that the Toyo Snowprox S953A has been selected, because it “perfectly complements the ‘Vorsprung durch Technik’ philosophy underpinning the Audi brand and characterised in the development of the A3 model”, we Googled a translation immediately.

It actually means “advancement through technology” or “progress through technology”, which really sums up how tyres have developed over the decades to deliver better safety, performance and durability, enhancing our complete driving experience.

The 205/50 R 17 93H XL Snowprox S953A will be fitted to Audi A3 models delivered with winter tyres from the 2015 season and the latest OE contract strengthens the tyre manufacturers good history of providing tyres to Audi. Toyo tyres are also fitted to the Audi RS 4 and RS 5 sports models (amongst others) with their Proxes T1 Sport tyres.

Denna Bowman, Head Office

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