Supercharge your love life with free IAM driving assessment

  • Facebook
  • Twitter
  • Google Plus
  • Add to favorites
  • Email
  • RSS

Worried your love life is going nowhere fast? Want to move up a gear so you can impress your partner? Fed up being a third wheel? Well, help is at hand. The Institute of Advanced Motorists is playing Cupid to the nations drivers and offering all motorists a FREE driving assessment worth £39.

Bad drivers are half as attractive as motorists with good skills behind the wheel, according to the first ever scientific study into driving skills and desirability carried out for the IAM. The study also claims:

* 4 in 5 women and nearly half of men are physically turned off by bad driving

* Pulse rates increase by as much as 20% when watching bad driving, showing significant levels of stress

The IAM teamed up with prominent behavioural psychologist Jo Hemmings to conduct the study after its previous survey revealed that bad driving is one of the UK’s biggest first date turn-offs.

The latest research focused on 50 male and female candidates, aged between 20 and 30-years-old, who were shown videos of both good and bad driving. They were simultaneously tested for their levels of attraction towards the driver using pulse rate, pupil dilation, blink rate and body language.

Attractiveness dropped from 4.8 to 2.8 in women proving the most significant reduction, with 84% of candidates reporting more negative feelings towards the driver after experiencing their incompetence on the road.

The pulse rate of 60% of female candidates increased whilst watching bad driving manoeuvres, with a 20% increase for a third indicating a significant rise in stress levels.

And it’s the aggressive and confrontational manoeuvres that were found to be most unattractive to women – with road rage, illegal overtaking and tailgating topping a list of gaffes that provoke the strongest negative reactions.

In contrast, reactions in men were found to be less significant, with just over a quarter (28%) reporting a dislike for the driver after seeing them behind the wheel.

Body language indicators showed that for men, instead of stress, frustration was the overwhelming response. Candidates were found to frown, become agitated and shift position as they watched videos of parking, turning the car around or other examples of distracted or preoccupied behaviours.

Jo Hemmings put the findings into context explaining: “There is no doubt that across the board most candidates, and nearly all of the women, found bad driving to be a turn-off. However, it’s interesting to look at the reactions of different genders. Some male reactions to bad driving included laughter and amusement, indicating that men have a less mature emotional response to bad driving than women who instead furrowed their brows and shook their heads.”

Sarah Sillars, chief executive of the IAM, added: “Bad driving not only has an impact on the safety of our roads, but can also affect your relationships. Being able to manoeuvre properly and drive carefully should be much higher up on people’s priorities.”

So don’t let bad driving habits confine you to the slow lane on your emotional journey through life! Sign up for the IAM driving assessment and move into the fast lane on the road to romance!

Don’t hang back, put your foot down, click here and sign up for a FREE driving assessment at a time and location convenient to you. The sessions are subject to availability and the offer ends 31 December 2015.

Denna Bowman, Head Office

Share and Enjoy