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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Now there’s even an App for Dunlop tyres
Potholes costing insurers £2.85m per month - but damage to tyres not always claimed »

Schumacher says he will have to develop a “good feeling” for his tyres

Reading: Schumacher says he will have to develop a “good feeling” for his tyresTweet This: Send Page to Twitter

Formula One racing ace Michael Schumacher has been talking about the importance of developing a “good feeling” for his tyres ahead of his return to the sport next Sunday.

The seven-time world champion agrees that with the new no-refueling during races ban, saving tyres will play a key role in race strategy.

Schumacher, who is driving for Mercedes - which has taken over last season’s championship-winning Brawn GP - said: “You will have less sets of tyres available than last year which makes it harder to do what you need to do for setting up the car perfectly.

“But driving is always about adapting to new circumstance, and this is one of my strong points.

“I would say the biggest difference are the tyres. You will have to develop a good feeling for them.”

Schumacher says he expects a long and hard fight for the Formula One title and believes finishing the season well will be more important than getting off to a good start.

The German driver, who is coming out of retirement to race for the first time in three years, revealed on his website that he is travelling to this weekend’s season opener in Bahrain with confidence.

However the 41-year-old German cautioned that the Mercedes GP car might not be in a position to win from the start.

“I said it quite clear from the beginning: we do not have to - and probably will not - be in the position to win right from the start,” he said.

“It is important to be close and then use the long season to be at the top at the end. It is not the start which is important; it is the finish.”

Alex Kapadia, Operations Team

This entry was posted on Monday, March 8th, 2010 at 2:31 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed.

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