By Denna Bowman
Staffordshire Safer Roads Partnership has joined forces with TyreSafe, the UK’s leading tyres safety organisation, in a bid to keep motorists safer on the roads.
The two groups aim to drive home the message about the importance of having safe and legal tyres to local motorists.
And the union will add weight to TyreSafe’s annual nationwide Tyre Safety Month campaign which gets underway in October to educate motorists about correct tyre care and maintenance.
Stuart Jackson, chairman of TyreSafe, commented: “TyreSafe is delighted to receive the support of Staffordshire Safer Roads Partnership, particularly as they play such an important role in promoting safer motoring in the region.
“And the timing couldn’t be better with October’s tyre safety month fast approaching. The support of such an influential and respected road safety partner is crucial in helping to educate drivers about the need to look after their tyres properly.”
Staffordshire Safer Roads Partnership was established in 2001 with the aim of reducing road casualties and improving road safety. The partnership now includes the county’s police force, fire and rescue service and councils among others. By consulting with local communities and using data to identify and target specific problems, the organisation seeks to make its roads safer through a number of education, training and enforcement initiatives.
Cllr Mike Maryon, Staffordshire County Council’s Cabinet Member for Highways and Transport, said: “We are very proud both of our road safety work and road safety record here in Staffordshire, but every accident is one too many.
“Simple steps like checking tyre pressure to make sure your vehicle is roadworthy help make every journey as safe as possible.”
During this year’s tyre safety month, the partnership will be running a number of awareness activities designed to encourage drivers to check the condition, pressure and tread depth of their tyres.
Utilising many of TyreSafe’s campaign materials, the partnership will also be calling on local drivers to ‘take the 20p pledge’ – an initiative soon to be launched by TyreSafe which encourages drivers to sign up to a Facebook page committing to check their tread depth using a 20p coin.
Jackson added: “As we approach the wettest months of the year, it’s more important than ever that drivers make sure their tyres are safe and legal.”