Mike Petevinos, heading of consulting for retail at Capgemini UK, confirmed the recession is having a major impact on the nation’s shopping habits.
He said: ‘This is the first recession we have seen where online will play a significant role in mainstream spending.
‘Our research provides further evidence that consumers are turning to the internet as the most efficient way to save money in the downturn.’
IMRG Chief executive, James Roper, added: ‘It is becoming apparent that the recession is accelerating the rate at which the internet is impacting the retail sector.’
Etyres is seeing a 40% year on year growth in sales as motorists discover the dual benefits of shopping on its website – lower prices than the firms with expensive depots and less hassle because the fitter goes to the customer.