An interesting light has been shone on the worldwide tyres industry at the annual Speciality Equipment Manufacturers Association (SEMA) show in Las Vegas.
Every year Consumer Reports (a bit like our version of Which?) send a team of experts on tyres to the SEMA exhibition where they mingle with and pick the brains of the world’s leading tyre makers.
Only this year, due to the global recession, many of the big players including, Bridgestone, Continental, Michelin and Yokohama, were noticeable by their absence.
So what did Consumer Reports make of this?
They focused on the companies that were there, particularly Cooper, Pirelli and Hankook, which the team described as “growing significantly even during these rough economic times”.
And interestingly they added: “Upcoming companies like Falken, Maxxis, and Nexen also commanded attention at this year’s show as major contenders in the post-recession period.”
And the blog concluded: “Overall, it seemed like the underlying mission among manufacturers was to make a statement of confidence to tyre dealers and attendees, moving forward with new products, and a commitment to succeed despite the poor economic conditions.
“A threat to the big names missing at the show, maybe, but even the major companies present could see the irony by looking down the hallways of the convention centre to see so many newcomers.
“These companies are not household names yet, but can you imagine someday buying tyres with brand names like Sunny, Hankang, Linglong, Triangle, and Wanli? Stay tuned.”
Denna Bowman, Head Office