By Denna Bowman
Pirelli tyres has revealed it will be keeping a close eye on Formula One TV viewing figures after a new broadcasting deal with Sky Sports was announced.
The new set up means that from next season only half the races will be shown live on the BBC, instead, every grand prix, testing and qualifying session will be shown live on Sky Sports with ten races also appearing on the BBC, in addition to highlights of those events for which Sky will hold exclusive live rights.
The new arrangement comes two years before the BBC’s current exclusive broadcaster deal was due to end.
Paul Hembery, Pirelli’s motorsport director, said: “We’ll obviously have to see what the details of the plan are. But of course we’re pleased that we’ve managed to retain some presence on the BBC, who have done a great job in Formula One.
“I’m quite sure that Sky will produce an excellent product too, as they have done in football for example, but of course our main interest at Pirelli is in viewing figures. So we will just have to keep an open mind and see what those are like.”