Pirelli tyres has awarded its global advertising account to the international agency it parted company with 10 years ago.
The Italian tyres manufacturer has returned to Young and Rubicam, who said its WPP Group in Milan will handle the day-to-day business.
Young and Rubicam won the account after pitching against five other agencies, including Wieden and Kennedy in Amsterdam, who held the account most recently.
According to Adweek the annual global media spending behind Pirelli is estimated at $35 million.
The advertising newspaper also noted that the major media spending in the US had been modest in recent years, totalling around $2 million last year and the year before, while the total for the first nine months of 2009 was $400,000.
Young and Rubicam produced many memorable campaigns for Pirelli during their union between 1992 and 1999, including the striking Carl Lewis themed poster from 1995.
The agency also works for the global consulting firm Accenture PLC, which has ended its relationship with serial adulterer Tiger Woods, who has just announced an indefinite leave from the world of golf to work on his marriage.
Young and Rubican have got their work cut out there, because Accenture plans to ditch its Tiger Wood’s ads and launch a totally new advertising campaign in 2010.
Denna Bowman, Head Office