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Etyres News Team Profiles

Denna Bowman


joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia
has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall
joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« New Winter Tyres from Firestone
October is Tyre Safety Month »

Pirelli Tops Auto Express Test

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The Pirelli P Zero beat off 15 competitors to take top spot in the recent Auto Express tyre test. The magazine holds the test annually, and grades the tyre according to several criteria. They test the performance of the tyres in key areas, such as dry handling, wet handling, aquaplaning, braking in wet and dry conditions and rolling resistance.

The Pirelli P Zero came first in the wet tests, prompting Auto Express to say, “None of our contenders inspired as much confidence as the Pirelli, which felt spot-on as soon as we turned into the corner. Grip was plentiful too”. They also came out top in the dry handling test. Auto Express praised the tyre, saying, “What’s required for a strong performance in the wet normally counts against a tyre in dry conditions, and vice versa. But the Pirelli bucks the trend and, unlike most of its competitors here, is superb whatever the weather.”

This entry was posted on Monday, August 25th, 2008 at 10:53 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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