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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Residents move back home after tyres inferno is extinguished
Pirelli estimated to be spending around £46 million a year on F1 tyres »

Pirelli promises ‘aggressive’ approach to F1 tyres

Reading: Pirelli promises ‘aggressive’ approach to F1 tyresTweet This: Send Page to Twitter

By Alex Kapadia

Pirelli has announced that it will take an “aggresive” approach towards the tyres it provides to the Formula One teams starting from next season.

The Italian tyres manufacturer, which takes over from Bridgestone as the sole supplier to the sport from 2011 to 2013, confirmed it will strive to achieve the level of excitement seen at the Canadian race.

The F1 outing at Montreal was one of the most spectacular this season due to Bridgestone supplying tyres with a different composition.

Now Pirelli want to continue this pattern next season.

Paul Hember, director of motorsport for Pirelli, said: “We are going to try and be aggressive – provide one ‘safe’ option and then an aggressive one to try and create the show.

“The fans, I am sure, are keen for that, and I have to say that the comments from the teams after Canada were that they actually enjoyed it.

“The team principals I have spoken to said that that was good fun. It might not have produced the result they all wanted, but it added to the strategy of the event.”

He added: “We want to participate with the sport and make the show, and Canada was a good example of what you can do if you provide an extreme solution.

“From a tyre maker’s point of view, you wonder if the public perceive that as a bad tyre, but in the end that is about communication. As long as we communicate it well, the drivers understand it and don’t start talking about bad tyres – and understand that it is part of the show – then it will be fine.

“I think all of them after Canada will probably agree they had more fun in that scenario than they probably would have done in a processional race. Certainly from a fans’ point of view it was fantastic.”

This entry was posted on Thursday, July 1st, 2010 at 6:15 am and is filed under News, Pirelli. You can follow any responses to this entry through the RSS 2.0 feed.

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