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Etyres News Team Profiles

Denna Bowman joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Dunlop Wins Prestigious OE Fitment on Two New Jaguars
First Nissan GT-Rs Roll Out of UK Showrooms on Dunlop Tyres »

Pirelli Plans to Use Rice Husk to Make ‘Green’ Tyres

Reading: Pirelli Plans to Use Rice Husk to Make ‘Green’ TyresTweet This: Send Page to Twitter

By Katherine Clarkson

Pirelli has confirmed its commitment to developing greener tyres by revealing it will be able to use rice husk among the components for tyre production later this year.

From an ecological point of view this is a massive coup for the Italian tyres firm, which claims that it is already in a position to meet the targets set by the new EU regulations that are due to take effect from 2011.

Rice husk is a silica rich material which is discarded from the process of preparing rice and is not for food use.  It will be used to take the place of synthetic substances and therefore lower pollution levels.

Pirelli claims: “Tyres contribute on average to 20 per cent of overall consumption and CO2 emissions of a vehicle.

“Pirelli Labs are committed to research in order to drastically reduce this impact, adopting ‘green’ technology solutions, from mixes to tyre structure, without lowering the safety parameters of the vehicle especially when braking or on curves.

“In particular, for mixes, Pirelli is committed to developing and putting into use a series of new materials that are more and more ecological.

“Already this year, the Italian group will be able to use rice husk among its components for tyre production.  The use of this natural product will allow for limiting the use of synthetic substances, thus lowering pollution.’

This entry was posted on Saturday, April 11th, 2009 at 1:44 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed.

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