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Etyres News Team Profiles

Denna Bowman

joined etyres as head of the News Team in 2008. With 25 years journalistic experience, covering news and features for national newspapers, she is able to research and report tyres-related articles for our seven day a week coverage. Denna also delivers stories and anecdotes from our branches across the UK.

Alex Kapadia

has been with etyres for five years. His insight into the tyres industry and his own hands-on experience is extensive, which allows him to bring a wealth of knowledge to the News Team and the company. Alex is also a successful Radical Racing car driver and this fuels his interest in the world of motor racing.

Oliver Hall

joined etyres in 2005 and has been a pivotal member of the Operations Team. His experience allows him to deliver sharp analysis of the tyres industry in areas including pricing and global trends.

 
 
« Cooper tyres look forward to 2010 Formula 3 Series
Check tyres and other tips to help beat April’s fuel duty hike »

Pirelli launch ‘green’ tyres for SUVs

Reading: Pirelli launch ‘green’ tyres for SUVsTweet This: Send Page to Twitter

By Denna Bowman

Pirelli have launched the latest addition to its range of “Green Performance” tyres high with an eco-friendly tyre for SUVs.

According to the Italian tyres manufacturer the Scorpion Verde tyre “boasts new materials and a new structure guaranteeing steady performance throughout the tyres life, lower noxious emissions, noise reduction, running economy, shorter braking distances, and comfort”.

The tyre is made entirely of aromatic oil-free materials, and lowers fuel consumption up to 3.9% for city driving and of 3.4% for mixed routes (city and motorway driving), according to Pirelli.

It curbs acoustic emissions by one decibel, which is equal to a total reduction of 30% (like removing an entire lane from a three-lane motorway).

In addition, Scorpion Verde was designed to ensure uniform tread wear and increase overall duration.

The ecological features of Pirelli’s new tyre range are guaranteed by a combination of factors: the development of an optimised profile, the use of cutting-edge materials, an optimised design process and reducing energy dissipation.

These features translate into 20% lower rolling resistance. The Scorpion Verde is also lighter and has been designed to use 10% fewer raw materials, decreasing its environmental impact per unit produced by the same amount.

The tyre was also developed to ensure improved safety on wet asphalt thanks to a tread pattern with 4 deep longitudinal grooves for increased water dispersion, innovative compounds designed to achieve greater traction on wet surfaces, and reinforced shoulders to optimise lateral grip on all asphalt conditions.

This entry was posted on Monday, March 22nd, 2010 at 10:40 pm and is filed under News, Pirelli. You can follow any responses to this entry through the RSS 2.0 feed.

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