Pirelli plans Carlisle extension thanks to demand fuelled by 4WD vehciles

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Driven by demand for its 4×4 tyres, Pirelli is planning a massive extension to the warehouse of its Carlisle tyre factory, increasing the size by a fifth.

The 31,800sq ft project will be the second expansion in 12 months, with Pirelli completing a A 44,200sq ft extension last year.

In its planning application the tyre manufacturer states: “Pirelli are now producing predominantly sports utility vehicle-sized tyres that are significantly larger than traditional tyres. This has meant that the existing warehouse storage space has reached full capacity.”

The extension is in addition to an ongoing £20m investment designed to modernise and upgrade Pirelli tyres UK sites at Carlisle and Burton-on-Trent, Staffordshire, according to the report in the Sunderland News and Star.

Carlisle is Pirelli’s European centre for SUV development and jointly, the two sites produce three million tyres a year which are fitted on vehicles manufactured by Jaguar/Land Rover, Volkswagen/Audi, Porsche, BMW, Mercedes, Volvo and Maserati.

Pirelli’s survival is down to the inspired decision of former industrial director John Nixon to concentrate on SUV tyres, a market that has grown strongly.

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