Michelin has been using its “Fill up with Air” roadshow to highlight the importance of keeping tyres properly inflated. Keeping tyres at the correct pressure has implications for safety, fuel efficiency and reducing carbon emissions. Michelin have traveled the country offering free advice and tyre checks. Their tyre checks have revealed one worrying statistic. They have discovered that more than 60 percent of motorists are driving on tyres with incorrect pressure, and 35 percent are using tyres that are dangerously under-inflated.
In fact this represents an improvement on last year’s figures, which revealed that 80 percent of drivers were guilty of tyre negligence. Michelin stress that motorists need to heed the “Fill up with Air” message. Under-inflated tyres increase the risk of aqua-planing and reduce handling precision. Under-inflated tyres have greater rolling resistance, overcoming this increases fuel consumption, tyre wear and CO2 emissions.
Peter Snelling, head of communications at Michelin, underlined the heightened importance of the campaign in the current economic climate, saying, “The Michelin message to Fill up with Air needs to get through. With petrol prices hurting everyone and the overall cost of motoring rising, it makes so much sense to regularly attend to this very simple maintenance job. Checking and correcting tyre pressures once a month and before long journeys can save lives as well as money”.