By Denna Bowman
An alarming survey has revealed that only one percent of US mums considering maintaining their tyres a priority when they think of “keeping their children safe”.
The results cause great cause for concern, according to Cooper tyres which carried out the study, because almost half of the mothers surveyed admitted spending more than four hours per week shuttling their kids around town.
Yet whether they are transporting children to the supermarket or piano lessons, the only part of a vehicle touching the road are the tyres, Poorly maintained tyres have contributed to an estimated 600 fatalities and 33,000 injuries per year, according to the National Highway Traffic Safety Administration.
Cooper, in partnership with Cars.com and MotherProof.com, set out to uncover where exactly tyre safety ranked among other parenting concerns, such as education, health and nutrition, in a bid to drive home the importance of tyre safety and maintenance.
Mothers were asked to rank areas they pay the most attention to, regarding their children, and what proactive steps they take to benefit their families.
Although safety ranked highest as the category mothers paid the most attention to overall, ahead of health, nutrition and education, less than one percent of responses reported car maintenance as a tactic to ensure their child’s safety, with zero responses mentioning tyre safety.