By Denna Bowman
Online sales rose to their highest ever level in the run up to Christmas, according to new figures.
Etyres, the UKs leading online tyres company, also experienced record-breaking sales during December as more vehicle owners are turning to the internet to find cheaper prices for essentials, like tyres.
But e-commerce trade erupted across the board with the e-Retail Sales Index reaching 7,0999 points in December, breaking through the 7,000 barrier for the first time, according to the latest IMRG Capgemini report.
E-commerce sales rose by 17 per cent year on year, compared with the 14 per cent annual increase recorded in December 2008.
About £5.46 billion was spent online last month as shoppers looked to the web for Christmas gifts and to take advantage of the end of year sales away from the cold weather outside.
IMRG predicts that ecommerce sales will rise by 13 per cent in 2010.
James Roper, chief executive of IMRG, told Reuters news agency: “Demand [is] expected to remain high as consumers habitually look online for best buys and a pipeline of significant improvements emerge.”
He added that these are likely to consist of better product availability, reliable delivery choices and enhanced websites.
etyres operates a convenient mobile tyre fitting service and because its overheads are low, it passes the savings on to customers in the form of cheaper prices – up to 40 per cent lower than the leading high street chains.