By Denna Bowman
A year of soaring sales and impressive profits have been crowned with a top UK franchising award for a leading online tyres company.
etyres received the bronze accolade at the bfa HSBC Franchisor of the Year Awards held at the Heritage Motor Centre in Warwickshire.
According to a report in the Daily Express: “The judges were impressed by the integration among franchisor, franchisee, customer and supplier and said the company had established a business that gives franchisees an outstanding success rate.
“They were also impressed by the ingenuity the franchisor had demonstrated in harnessing the sales and administrative potential of new and emerging technology by readily embracing change when it brought improvements to the business.”
Brian Smart, director general of the bfa, said: “This is a brilliant example of a franchisor doing something different with a conventional no-nonsense business and etyres is a worthy winner of the bronze award.”
Denna Bowman, Head Office