Dunlop tyres are the latest big name to jump onboard the apps bandwagon.
The tyres manufacturer has released an application for iPhone and Blackberry devices which allows users to search for the most appropriate tyre for their car simply by selecting their vehicle model.
And it even offers information on the features and benefits of the chosen tyre.
Dunlop says its app provides all the information available on its website, but with an easier and simplified viewing format specifically designed for the smaller mobile screen.
Kate Rock, PR support manager for Dunlop said: “Dunlop’s philosophy is to give consumers the drive of their life making sure that their experience behind the wheel becomes more tactile, thrilling and intense, providing vital information which makes all the difference to the journey.”
“By introducing the Dunlop App we are able to do this on a completely new level. By giving our consumers information literally at their finger tips, where ever they may be, enables us to ensure they are fitting the right Dunlop to their vehicle.”
“We hope to see further development of our application to enable us to have a constant communication with users. With more and more people opting for devices such as the iPhone or Blackberry this form of communication is becoming increasingly popular. For Dunlop it gives a new meaning to the term Touch Technology.”
Oliver Hall, Operations Team