By Denna Bowman
Nexen has won the coveted international iF Product Design Award 2011 for two of its tyres.
The Korean tyres manufacturer, which exports to more than 120 countries worldwide, received the prestigious award for the N8000 UHP summer tyre and the Winguard Sport winter tyre.
It was up against tough competition in a field with 2,756 products from 1,121 registered participants in 43 countries.
John Bosco Kim, managing director of Nexen Tyre Europe, welcomed the plaudit and said: “For us, design prizes are among our most important distinctions.
“Design does not just play a role in the appearance of tyres; the profile is the most important element for the functionality of a tyre.
“This prize from an international jury shows that Nexen is also among the leading tyre manufacturers when it comes to research and development.
“For us, the iF design award 2011 is above all a commitment and incentive to further improve our products on an ongoing basis.”
The N8000 has an asymmetric tread design and transverse grooves. The Winguard Sport features special grooving for better handling on snow, and its streamlined transverse grooves improve handling in wet conditions.
The accolade from Germany’s International Forum Design was first introduced in 1954 and is awarded upon the merits of a product’s design, technology, degree of innovation and brand value potential.