Nexen tyres targets European luxury SUV market

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By Denna Bowman

Nexen tyres is targeting the European luxury SUV market with its latest high-performance products for the premium segments.

The Korean tyres manufacturer is already very successful in the US market, thanks to its wide range of SUV tyres.

Now it is targeting the large, luxury SUV segment across Europe with the likes of its Roadian HP, in the size 325/35R28: the largest Roadian HP, specially developed for tuned SUVs or high-performance recreational vehicles.

The directional profile design combines V-shaped centre ribs with straight profile sections in the wide shoulder block, providing constant lateral control. The tyre offers remarkable braking and handling features on both dry and wet surfaces, reducing the risk of aquaplaning.

Produced in Korea, the Roadian HP 325/35R28 is approved for speeds up to 149mph (240 km/h), with a V speed rating.

The Roadian HP is internationally available in sizes from 16” to 28” and in widths from 215 to 325 mm, with H and V speed rating.

Nexen Tyre presented its Roadian HP 325/35R28 at the Tuning World Bodensee 2011, in Germany, at the beginning of May, when a set of the 28” version were fitted to a Hummer belonging to Nexen’s associate CFC (Car Film Components Germany).

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About Denna

At etyres I produce relevant and exciting content for our website on a variety of topics in the tyre industry. I also communicate with media outlets and other bloggers. If you'd like to discuss content collaboration or guest blogs please get in touch.
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